The photography project “VITE: Spotlight on the World of Wine” (with the twin meaning of the Italian world “vite”: vine/lives) gives a new face and powerful personality to the people and places of wine through the photographic lens of 13 third-year students Studio Marangoni Foundation School of Photography in Florence. Photographer Edoardo Delille was the coordinator of their workshop on the extraordinary beauty of the places in a thousand-year-old viticultural tradition. It was presented as a theater where light celebrates and revives ancient winemaking methods as it sculpts the pride on the faces of the actors.
A rigorous and cohesive working method that gives life to photographs that have a significant theatrical impact. It reflects the winery’s philosophy: unity of vision and collective efforts to obtain something unmistakable in its identity.
Curated by art critic Daniele De Luigi, the project was transformed into a pathway capable of capturing the intimately theatrical nature of every action as depicted in the moment in which it condensed the meaning of an entire movement. The resulting gallery of photographs brought to life the authenticity of action, the relationship between the body and the environment, the vines, the implements, the casks, and every other tool used in winemaking.
Each one of them became a performer as they acquired a sculptural quality thanks to the use of purposefully strong and concentrated light aimed at the focal point of the image. The vine, the lives of the people, the tools, and the sites assumed an experimental and innovative dimension that was capable of looking toward the future as it preserved the value of tradition and the past. This was thanks to photographic technique known as “staged photography,” which relies on bold colors and cinematic effects.
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